Love is the conscious sense of being in partnership with my own essence. I am a being. Also, I am Being Itself.
Yes, you should love yourself no matter what, even the ego you. Love the divine consciousness within you and the divine consciousness which created you. Love Being, which is your existence.
The essence of all people is the joy of being. The essence of all people is life celebrating being alive. What if you tried to feel this inner essence? Just try to feel It, without the condition that It do anything.